Stories & Insights

Architectural photography… some may say it’s a case of picking up your phone and taking a photo of a building, but is it more than that? I think so. Back in 2017, I had no clue about architectural photography—what makes it look good, how to plan, and so on. It’s not until I joined Harris Creative as a photographer and videographer that I learned from one of the best in the game: Jim Harris, a renowned architectural photographer, avid street photographer, and an all-around good man.

Now, this blog isn’t about him or my time at Harris, but it’s to showcase some of the architectural projects that I’ve shot over the years and provide some insights on how I go about shooting an architectural project, without giving away all my secrets (sorry, I still got bills to pay!).

When I get asked if I can photograph a certain project, the first thing I do is look on Google Maps, Street View to be precise. Has the project been built yet? Are there signs of construction? I look at this first to see whether the project merits photographing. After all, I could accept the job and get paid for it, but it’s not all about that. Sometimes you can’t polish a turd, and reputation in the video and photography world is much more valuable than one job.

The second thing I do is look for information online about the project, the architect, and the contractor. I’m doing this to look for access information as sometimes you don’t always get this. Okay, it has been known for me to just rock up to a building and blag my way past security, but it doesn’t always work. Imagine going all the way to London just for them to tell you to f off… Luckily for me, that’s not happened, but it can.

Planning is a big part of architectural photography… you can plan all you want, but the weather in the UK may have other plans for you. Sunny day tomorrow? Absolute bollocks sometimes. The number of times I’ve gone to jobs when the Met Office and BBC have told me it’s going to be a sunny day, only to turn up and find it’s cloudy. That’s when you have to get creative. Can you do this with a phone? Sure. But do they have the glass to pull off zooms, long exposures, tilt-shift, and so on? No.

Architectural photography requires a keen eye, thorough planning, and the right equipment to truly capture the essence of a building. It’s about understanding the structure, the light, the environment, and how they all interact. Every project is a new challenge, and that’s what makes this field so exciting. Whether it’s a modern skyscraper or a historic landmark, each building tells a story, and it’s my job to tell that story through my lens. So, the next time you see a stunning photo of a building, remember—there’s a lot more behind that shot than just a click of a button.

Being a Sheffield-based creative agency, we understand the city’s rich history in steel production. So, when a prestigious Italian steel company, Marcegaglia, contacted us after seeing our work on LinkedIn, we were thrilled. Their request? To capture the impressive scale and human ingenuity behind their Sheffield operations.

Marcegaglia is a titan in the global steel industry, and showcasing its UK presence through compelling visuals was an exciting challenge. We ventured into the heart of their Sheffield factories, witnessing the awe-inspiring dance of towering machinery and molten metal.

Using a combination of video and photography, we crafted a narrative that highlighted both the technical precision and the human spirit driving Marcegaglia’s success. The final product? A collection of visuals that not only impressed Marcegaglia but also celebrates Sheffield’s enduring legacy in steel production.

Looking to showcase your Sheffield business through impactful video and photography? We can help! Contact us today to discuss your project and see how we can turn your vision into a reality.

As a video production agency, it’s our job to understand a business’s pain points. That’s why we partnered with Retinue, a leading specialist talent acquisition agency, to create a winning solution: animated explainer videos.

Here’s how we helped Retinue showcase their innovative Retinue Bank:

Two Targeted Animations:

• Client-focused: This video highlights the benefits for businesses. Forget sky-high agency fees and unreliable staffing. Retinue Bank provides access to a compliant, on-demand workforce, ensuring a steady flow of talent at a reduced cost: https://www.youtube.com/watch?v=pIkClmaB9og&t=2s
• Candidate-focused: This animation simplifies joining Retinue Bank and the perks for skilled professionals. Signing up is easy, offering the freedom to pick up extra shifts and enjoy work-life balance: https://www.youtube.com/watch?v=L6dtevq06tE

The Animation Advantage:

These engaging videos, complete with storyboards, animation, voiceover, and captions, effectively communicate complex concepts clearly and memorably.

Why Choose Animated Explainers?

• Grab Attention: Animations are eye-catching, keeping viewers engaged and interested.
• Simplify the Complex: Breaking down information visually makes it easier to understand.
• Leave a Lasting Impression: Memorable animations keep your brand and message top-of-mind.

Contact us today and see how animation can transform your business.

P.S. This blog post highlights just one way we help clients. Explore our website to see our full range of creative services.

One of our earliest collaborations with Air Products UKI that sticks to mind is the video we produced with the incredible Anthony Nolan Research Trust and their partnership with Air Products UKI, a leader in gas solutions.

Air Products played a crucial role in the heart of Anthony Nolan’s lab, where hope takes root amongst microscopes and test tubes. Their expertise in providing essential gases supported researchers in their lifesaving mission: matching stem cell donors with blood cancer patients, offering a spark of hope with every groundbreaking discovery.

But how do you capture the essence of such intricate research, eh? We went beyond the science, focusing on the stories that matter most. We met the dedicated scientists whose work thrives thanks to Air Products’ support, patients whose lives were transformed by second chances, and families forever grateful for the extended time they were given.

The result? A captivating video that shines a light on the powerful impact of collaboration. It’s visually stunning and a moving narrative that educates, inspires, and sparks conversations about hope and progress.

Fancy seeing how we transformed a lab into a platform of hope? Take a look at the video here: https://www.youtube.com/watch?v=LMiGZRAC3qo

Static images and text are alright, but in today’s attention-grabbing world, they often get left on “read.” That’s where video marketing steps in, like a superhero landing with a cheeky wink. Buckle up, because I’m going to unpack why it’s the secret weapon in your marketing arsenal.

Why Video? The Stats Don’t Lie:

• People love a good vid: 86% of consumers prefer watching a video over reading text (Wyzowl 2023 Video Marketing Statistics Report: https://www.wyzowl.com/video-marketing-statistics/: https://www.wyzowl.com/video-marketing-statistics/). That’s like, practically everyone!
• Engagement gets a boost: Videos increase brand awareness by 54% (Animoto State of Video Marketing 2021: https://animoto.com/blog/video-marketing/best-practices/2021-marketing-trends-insights-from-social-media-experts. Think of it as sprinkling engagement fairy dust on your content.
• Sales get a lift: 83% of businesses say video marketing has increased their sales (Wyzowl 2023 Video Marketing Statistics Report: https://www.wyzowl.com/video-marketing-statistics/:. Boom! More sales = more happy dances.

But It’s More Than Just Numbers:

Video marketing isn’t just about showing off fancy visuals (although, let’s be honest, they help). It’s about connecting with your audience on a deeper level. It lets you tell cracking stories, showcase your brand’s personality, and build trust. Think of it as a warm handshake in a digital world.

Here’s the Real Power:

• Emotions on Demand: Videos tap into emotions in ways text can’t. Make your audience laugh, cry, or feel inspired – the possibilities are endless.
• Storytelling Magic: Weave a narrative that pulls viewers in and makes them remember your brand. No more snoozing through presentations!
• Accessibility for All: Videos cater to different learning styles and are easily digestible, even for folks on the go. Inclusivity rocks!

So, How Do You Get Started?

Don’t worry, you don’t need Spielberg’s budget. Start small with:

• Product demos: Show your product in action, solving problems like a superhero (think James Bond, not Captain America).
• Customer testimonials: Let your happy customers rave about you, building trust and social proof.
• Behind-the-scenes peeks: Give your audience a glimpse into your brand’s personality and culture. It’s like inviting them for a cuppa in the break room.

Remember:

• Keep it short and sweet: Attention spans are short, so aim for videos under 2 minutes.
• Mobile-friendly is key: Most people watch on their phones, so make sure your video looks good on the small screen.
• Don’t forget the call to action: Tell viewers what you want them to do next, whether it’s visiting your website or subscribing to your channel.

Bonus Tip: SEO magic is essential! Use relevant keywords in your titles, descriptions, and tags to help people find your videos.

Ready to unleash the power of video marketing? Get creative, have fun, and watch your brand engagement soar! And if you need a helping hand, well, you know where to find us!

Last-minute briefs are my bread and butter, that email notification like a jolt of caffeine to the system. This one from Boots seemed straightforward: “Retail store shoot in Warrington, PR focus.” But hold on to your hats, folks, because a whirlwind day awaited, ending with me capturing none other than Home Secretary Suella Braverman on her visit to their store.

Adaptability is my middle name, so when the brief transformed into a high-pressure shoot documenting Ms. Braverman’s visit, I was ready. This wasn’t just about shelves stocked with Boots No7 and smiley staff; it was about getting the right shots in a chaotic, unplanned atmosphere.

Ms. Braverman’s visit to Boots Warrington was to raise awareness for the “Ask for ANI” scheme, a lifeline for victims needing discreet help. With limited info and a tight deadline, I hit the ground running like Usain Bolt after a triple espresso.

Preparation was key. Picturing potential scenarios, and anticipating Ms. Braverman’s arrival were crucial.

Then, she arrived. The atmosphere changed, like switching from cartoons to a gripping documentary. My camera clicked, capturing her interactions with staff, her visit to the “safe space,” and her engagement with the initiative. Pressure or not, my experience shone through. I navigated the balance of capturing compelling press photos while respecting privacy, resulting in candid moments that truly told the story.

The results? Stunning visuals that told a powerful story, generating a buzz on social media. But most importantly, the images helped raise awareness for “Ask for ANI,” potentially impacting countless lives. This Boots job wasn’t just about showcasing retail; it was about capturing a moment of social change.

And it’s a reminder that adaptability, resourcefulness, and a dash of luck can transform any last-minute brief into a powerful narrative.

Here’s the press release – https://www.boots-uk.com/newsroom/news/home-secretary-visits-boots-pharmacy-in-recognition-of-ask-for-ani-abuse-codeword-scheme/

So, need your brand story captured with a creative eye and a knack for thinking on my feet? I’m your guy. Get in touch!

Imagine the iconic Leeds skyline, not bathed in golden sunlight, but in the refreshing spray of high-powered wash systems. Our tale, however, starts not with double-deckers, but with the unsung heroes of urban efficiency: Leeds City Council’s waste and recycling trucks. These titans of sanitation weren’t always the gleaming testaments to environmental responsibility you see today. Enter Brendeck, the UK’s leading commercial vehicle wash experts, and their mission to transform grime into green glory.

Our initial collaboration wasn’t a chance encounter. We were carefully chosen for our expertise in crafting compelling visual narratives. Leeds City Council sought a partner who could capture the transformative power of Brendeck’s wash systems, not just for aesthetics, but for showcasing their commitment to sustainability. With a blend of drone footage, ground-level shots, and impactful stills, we wove a visual tapestry that resonated with audiences beyond fleet managers.

This initial project was the fertile ground from which our partnership blossomed. Brendeck was impressed by our ability to translate technical prowess into an engaging story, while we were inspired by their dedication to innovation and environmental responsibility. This wasn’t just about washing trucks; it was about showcasing a commitment to a cleaner, greener future.

From Leeds City Council, our journey with Brendeck has expanded to encompass diverse projects, including their recent venture with NRG Riverside – https://brendeck.co.uk/nrg-riverside

Each collaboration presented unique challenges, from navigating large-scale operations to translating technical processes into captivating visuals. Through open communication and shared passion, we’ve consistently found creative solutions that tell a compelling story beyond just shiny vehicles.

Our collaboration with Brendeck has been mutually beneficial. We’ve gained invaluable insights into the world of commercial vehicle washing, while Brendeck has leveraged our visual storytelling expertise to reach new audiences and showcase their commitment to eco-friendly solutions.

Looking for sparkling clean vehicles and a partner who shares your sustainability goals? Brendeck has your back: https://brendeck.co.uk/

Need a team to craft impactful visuals that tell your unique story? You know where to find us!

So, let’s raise a metaphorical glass of recycled water (it is Leeds, after all) to successful partnerships, unexpected beginnings, and the power of visual storytelling that amplifies your brand message. Here’s to many more chapters in our journey with Brendeck, where sustainability reigns supreme and every truck shines brightly.

Hello, everyone!

Welcome to our very first blog!

I hope you’ll enjoy the upcoming content where we’ll be sharing case studies (both old and new) and discussing all things creative and interesting.

Keep an eye on this space, and feel free to reach out. We’re here to assist with all your creative needs.

Ciao for now,
Mike

Artificial intelligence (AI) is transforming photography and video production, revolutionising how professionals and small businesses approach visual storytelling. AI has reshaped this industry’s landscape from automating repetitive tasks to enhancing creative capabilities.

Let’s explore AI’s history, current applications, future potential, and the ethical considerations surrounding its use, especially for small businesses looking to compete nationally in the UK.

AI in photography and video refers to integrating machine learning algorithms and intelligent systems to automate or improve processes such as capturing, editing, and analysing visual content. Popular applications include:

• Smart Cameras: Features like AI-powered autofocus, scene recognition, and HDR optimisation.
• Editing Software: AI tools that handle tedious editing tasks, such as object removal or colour grading.
• Content Analytics: Insights into visual trends for optimised engagement on social media platforms.

The Evolution of AI in Photography and Video

AI’s integration into photography and video production has evolved over decades, starting with simple automation and progressing to sophisticated machine learning technologies.

1. Early Automation:
   • The 1990s saw basic photo-editing software with automated red-eye correction and primitive filters.
   • Camcorder users began benefiting from rudimentary video stabilisation features.
2. Smartphone Revolution:
   • AI became widely accessible with smartphones, introducing features like portrait modes, facial recognition, and real-time filters.
3. Editing Advancements:
   • Tools such as Adobe’s content-aware fill enabled professionals to save time on complex edits.
   • AI-driven innovations began reducing reliance on manual masking, keyframing, and rendering.

Present-Day Applications of AI

In 2024, AI has become an indispensable asset for photographers and videographers. These are some of its most impactful applications:

In Photography:

• AI Cameras: Leading brands have integrated AI to detect subjects, adjust lighting, and perfect compositions.
• AI Editing Tools: Platforms like Luminar Neo and Adobe Lightroom provide automated adjustments for sky replacement, facial enhancements, and more.

In Video Production:

• Stabilisation: AI-powered video stabilisers ensure professional-looking footage even in unstable conditions.
• Colour Grading: AI simplifies complex grading processes, delivering high-quality results in software like DaVinci Resolve.
• Social Media Optimisation: Algorithms analyse user behaviour and trends to suggest formats that maximise audience engagement.

Future Innovations in AI

The future of AI in photography and video promises groundbreaking advancements that could redefine the industry:

• Predictive Editing: AI tools will anticipate user preferences, streamlining workflows further.
• AR/VR Enhancements: Artificial intelligence will drive immersive experiences through augmented reality (AR) and virtual reality (VR) innovations.
• AI-Generated Content: Platforms like Runway and DALL-E are already creating synthetic visuals, pointing towards a future where entire projects could be AI-generated.

The Benefits of AI in Creative Work

AI brings numerous advantages, particularly for small and medium-sized businesses:

• Efficiency: AI automates time-intensive tasks, such as batch editing or rendering.
• Cost-Effectiveness: Many AI tools are affordable, levelling the playing field for smaller companies.
• Enhanced Creativity: By reducing manual effort, AI allows professionals to focus on storytelling and artistic vision.

When Should AI Be Used?

AI excels in specific scenarios where efficiency and scalability are essential:

• High-Volume Projects: Corporate events or weddings benefit from AI’s speed and consistency in editing.
• Quick Turnarounds: Social media campaigns or commercial shoots often require rapid processing, which AI tools can provide.

However, overusing AI may detract from the personal touch clients appreciate, particularly in bespoke projects.

Potential Downsides of AI

Despite its benefits, AI comes with challenges that require careful consideration:

• Ethical Concerns: AI-generated deepfakes and manipulated media can compromise authenticity.
• Skill Erosion: Over-dependence on AI tools may reduce professionals’ technical expertise.
• Loss of Originality: Excessive automation risks creating generic or uninspired results.

Ethical Considerations

As AI becomes more prevalent, professionals must address these ethical questions:

• Transparency: Clearly communicate to clients when AI tools are used in production or editing.
• Copyright Issues: Determine ownership rights for content created or enhanced with AI tools.
• Consent: Ensure proper permissions are obtained for using AI-enhanced imagery or footage.

AI vs. Human Creativity

While AI enhances workflows, it cannot replicate human creativity’s emotional depth or intuition. Here’s how they work together:

• AI: Excels at repetitive, data-driven tasks, freeing up time for creators.
• Humans: Add cultural, emotional, and narrative insights that no algorithm can replicate.

How Small Businesses Can Leverage AI

Small businesses can benefit greatly from adopting AI tools without breaking the bank. Practical ways include:

• Adopting AI Software: Use platforms like Canva or CapCut for budget-friendly editing.
• Promoting AI Integration: Highlight how AI tools enhance your services to attract tech-savvy clients.

Challenges of Implementing AI

Adopting AI isn’t without its obstacles:

• Cost of Technology: High-end AI tools may require substantial initial investment.
• Training Requirements: Teams must be upskilled to maximise AI’s potential.

The Future of AI in Small Photography and Video Businesses

As AI continues to evolve, small businesses in the UK must adapt to stay competitive. By strategically integrating AI with traditional methods, businesses can cater to a broader audience and stand out in a rapidly changing industry.

FAQs

1. What are the best AI tools for photography?
   Popular choices include Luminar Neo, Skylum AI, and Adobe Lightroom.
2. Can AI fully replace human photographers?
   No, AI complements human creativity but cannot replicate personal storytelling.
3. Are AI-generated videos ethical?
   As long as transparency and consent are maintained, AI-enhanced videos can be ethical.
4. How do small businesses afford AI?
   Affordable subscriptions and freemium tools make AI accessible to startups.
5. What is the biggest risk of using AI in editing?
   Losing originality and over-relying on automation are common pitfalls.
6. Is AI the future of photography and video?
   AI will play a significant role, but human creativity will always remain essential.

AI is transforming photography and video production, unlocking new possibilities for efficiency and creativity. For small businesses, adopting AI responsibly can provide a competitive edge in the UK market. Balancing AI with human artistry ensures you deliver impactful, authentic work that resonates with clients.

The idea of freelancing can be exciting. The thought of having the freedom to choose projects, the flexibility to work at your own pace, and the potential to master your own destiny it’s what made me take the plunge. But it’s also a path full of ups and downs, and it’s not always easy. So here’s what I’ve learned along the way and how you can make it work for you.

1. The Freedom That Comes with Freelancing

For me, freelancing was all about freedom. Freedom to pick and choose the projects that excite me and to work with clients who align with my values, and ultimately, to be the master of my own destiny. But with that opportunity comes responsibility. The work doesn’t just come knocking on its own, especially in those quiet periods.

2. Embrace Quiet Periods and Use Them Wisely

It’s inevitable, there will be times when work slows down. Instead of spiralling into panic, use those quiet moments to update your portfolio, try new editing techniques, or plan a personal project. Reflect, have fun, and do things you wouldn’t normally have time to do as an employee. For example, I volunteer dog walking at Sheffield Retired Greyhounds once a week, and I love it. It gives me time to think or just clear my head if I don’t want to think at all.

3. Dealing with Imposter Syndrome

Imposter syndrome is real. There are days when you’ll doubt yourself, especially when it’s quiet or you’re waiting on that next big project. It’s tough, but you’ve got to keep pushing through. My best piece of advice is to make sure you have a financial cushion before going freelance, at least six months’ worth of rent and bills saved up. This gives you the peace of mind to focus on growing your business without stressing about the next paycheck.

4. Niche Down? Maybe Not…

They say to niche down, but honestly, it’s not for me. Sure, niching might make it easier to find clients and command higher rates, but I think there’s room to bring variety within your niche. For example, if you’re specialising in real estate, you could add variety by doing drone footage or 360-degree tours. If you’re focused on corporate work, you could branch out into case studies or event coverage. Keep things interesting for yourself and your clients.

5. Pricing Your Services as a Freelance Videographer & Photographer

I price my services per day. It’s simple and works well since it’s usually just me on a shoot. But if the project is larger, I factor in hiring costs for additional crew or equipment. It’s important to be transparent with your clients about your pricing structure and any additional costs that might come up. This ensures there are no surprises on either end.

6. Building Your Client Base

I’ve found that LinkedIn is where most of my work comes from. It’s the platform where you can connect with other professionals and businesses looking for video production and photography services. If you’re looking to create user-generated content (UGC) for brands, though, you might be better suited to platforms like TikTok or Instagram. Understand where your ideal clients are hanging out and focus your efforts there.

7. SEO and Online Presence: A Must for Freelance Videographers and Photographers

One of the best ways to attract clients is to have a solid online presence. This doesn’t just mean a website. You also need to optimise your social media profiles, create a blog, and ensure you’re ranking on Google for keywords like “freelance videographer in Sheffield” or “corporate video production Yorkshire”. On-page SEO is key; optimise your content with relevant keywords in headings, meta descriptions, and alt text. Backlinking and local SEO also help increase your visibility in the right areas, although I’m one to talk as I’m always tinkering with it!

8. Legal and Financial Considerations

Freelancing isn’t all about creative freedom. There are legal and financial aspects to consider, too. From setting up a business structure to keeping track of invoices and taxes, you need to stay organised. One of the most important things is having terms for every project, ensuring both parties understand their duties. Consider getting insurance for your equipment and public liability, and always keep track of your expenses to maximise tax deductions. I highly recommend speaking with an accountant or tax advisor to make sure you’re on top of your finances, although don’t worry too much about that in the early days. Just make sure you keep track of everything and pay your taxes on time if applicable.

9. The Importance of Continual Learning

In a competitive industry like video production and photography, staying up-to-date with the latest trends and technologies is crucial. Whether it’s learning a new editing technique, mastering new gear, or experimenting with new content formats, never stop learning.

10. Don’t Give Up, Stay Consistent

Freelancing can be tough. There will be days when you feel like giving up. But consistency is key. Keep putting yourself out there, keep honing your skills, and keep working hard. The good times will come, and when they do, you’ll appreciate them even more.

Conclusion

Freelancing as a videographer or photographer is a rewarding career choice, but it’s not without its challenges. From pricing your services to managing quiet periods, there’s a lot to think about. But if you plan carefully, stay consistent, and embrace the freedom that comes with freelancing, you’ll find your rhythm.

If you’re looking for high-quality video production and photography services in Yorkshire or beyond, feel free to get in touch. I’d love to work with you – https://freshperspectivemedia.co.uk/videoandphotgraphyproductionservices/

Here are some links you may find useful!

https://www.welcometosheffield.co.uk/business/
https://www.ad-venture.org.uk/
https://bectu.org.uk/topic/freelancers/